Testimonial

INTRODUCING HOFFMAN SANITATION SERVICES

Hoffman Sanitation Services is a multi-division waste management company offering residential trash collection, roll-off dumpsters, portable toilets, septic services, and more across Durant, OK. With multiple service lines and specialized fleets, their business depends on coordination, accuracy, and operational visibility.

As their business expanded, so did the need for a system that could unify operations across all divisions without adding complexity. By adopting Cro, RapidWorks’ premier waste management solution, they’ve transformed how they manage operations across their multiple service lines, while scaling from a few thousand customers to tens of thousands.

In this testimonial, we’ll hear from Stewart Hoffman, owner of Hoffman Sanitation Services, on why they chose Cro as their software of choice to manage their operations, how they use it across their business, and the measurable impact it’s had on their growth and efficiency.

TOUCH

Stewart Hoffman

Stewart Hoffman

Owner

See how Hoffman Sanitation Services Improved Efficiency with Cro

Hoffman Sanitation Services saw measurable results with Cro. From daily time savings to supporting the growth goals of their business, the platform improves efficiency every day.

✔️ 4.3x customer growth, scaling from from 3,000 to 13,000 customers within the first few years of implementing Cro

✔️ 90%+ reduction in billing time, from 5–6 employees working a full week → to one person in ~4 hours

✔️ Daily billing completed under 30 minutes, so the team now Streamlined workflows enable fast, consistent invoicing . 

✔️ Full operational usage across multiple divisions, with one platform managing trash, roll-offs, portables, septic, and delivery operations

Finding the Right Fit with Cro

As they grew in size, the team at Hoffman Sanitation Services quickly realized they needed a software solution that would help them keep up with their business. When they began evaluating options, their priority wasn’t just features; it was usability. They needed a system their entire team could adopt quickly, regardless of technical experience.

Rather than overcomplicating the decision, they took a practical approach: put the software in front of real users.

Hoffman recalled bringing a member of his team who had minimal experience with technology into the decision making process. “I said, find which one you like. And he picked Cro, so we took it and ran with it,” Hoffman shared.

That decision speaks to one of Cro’s core strengths: simplicity. The platform is designed to be intuitive from day one, reducing the learning curve and accelerating adoption across the organization.

Even for new users, the experience quickly clicks:

“It’s really user friendly. I tell that story to everybody thats new, [to show] really anybody can do this.”

For Hoffman, that ease of use removed a major barrier and fear of change and set the foundation for everything that followed.

Managing Every Division in One System

Hoffman Sanitation Services operates across multiple service lines, each with its own workflows, equipment, and billing requirements. Before Cro, managing these moving parts meant adding complexity and inefficiency.

With Cro, they consolidated everything into a single platform.

“We use it for everything, trash roll offs, portable toilets, pumping. They’re all separate and they’re all in Cro,” Hoffman shared.

Each division operates within its own structure inside the platform, allowing the team to maintain clarity while still benefiting from a unified view of the business.

This flexibility is especially valuable in day-to-day operations like dispatching: “You can easily switch between ‘here’s my roll off, then switch to portables or switch to septic.’”

Instead of juggling multiple tools or disconnected workflows, Hoffman can manage all services—from routing to billing—within one environment. That consolidation has made it significantly easier to scale operations without adding unnecessary complexity for the back-office team to manage.

Turning Billing into a Competitive Advantage

One of the most immediate and impactful improvements Hoffman experienced with Cro was in billing and invoicing.

Previously, invoicing was a manual, time-intensive process that required multiple employees and significant coordination.

“It took five or six of us about a week, answering the phone in between. It was really a struggle,” Hoffman said.

With Cro, that same process has been reduced to a fraction of the time and effort:

“It takes me about four hours total to go through and check them. And then we send them to QuickBooks and it’s done.”

Even ongoing billing tasks have become lightweight and routine. Hoffman shared, “I come in in the morning and do those bills daily. [It takes around] 30 minutes, it's really nothing.”

By automating and simplifying their billing workflows, Hoffman has not only saved time—they’ve created a more reliable and scalable financial process that can keep up with their continued growth.

Enabling Scalable Growth

Growth is where the impact of Cro becomes most clear.

When Hoffman first implemented the platform, they managed around 3,000 customers. Today, that number has grown to 13,000 and counting.

“We’re growing like crazy and it never would’ve happened had we stayed where it was at,” Hoffman puts it.

This kind of expansion requires systems that can support increased volume without breaking down.

By centralizing operations, simplifying workflows, and improving efficiency across departments, Cro has helped Hoffman to scale confidently without needing to scale administrative overhead at the same pace.

It also enabled them to expand across service lines with greater ease, knowing they can manage everything within a single platform.

A Partner in the Process

Switching software can be one of the most challenging and daunting transitions for a business. For Hoffman, having a responsive and reliable support team made all the difference.

“From day one, support has been phenomenal. We always had things fixed the same day,” Hoffman praised.

Fast response times and a friendly support team with knowledgeable support helped ensure that issues were resolved quickly and that the team could continue operating without disruption.

That level of partnership reinforced confidence, not just in the software, but in the long-term relationship.

Built for What’s Next

Hoffman Sanitation Services isn’t slowing down. With multiple service lines, growing customer demand, and ambitious goals, they need a platform that can keep up.

Cro has provided exactly that with a foundation that simplifies operations today while enabling growth for the future.

As Stewart Hoffman puts it: “My goal… is world domination… I want it all.”

With the right tools in place, that goal is no longer out of reach—it’s a trajectory already in motion.

Want to learn more about how Cro can help your business grow efficiently like Hoffman Sanitation Services? Schedule a demo today!